Always close to the ones who think about the next destination
FCA Autonomy, active for more than 20 years in helping people with disability through mobility solutions for FCA Group vehicles, has launched its new communication campaign dedicated to the ones who strive every day for their independence and freedom of moving.
The protagonist of the campaign is the figure of the sportsman, symbol of strength and determination, the real spokesperson of the ones who never give up and every day face small and big challenges to take on life with positivity.
In occasion of the new campaign launch, Arc has also unveiled the new FCA Autonomy logo.
Rossella Donadio, EMEA Region – Fleet & Business Sales, says: “We wanted to work on a logo refresh to update and renovate the brand’s image with a more clear and linear design. While the original structure has stayed the same, we decided to simplify the shapes by focusing the attention on the person and the steering wheel. The circle and the center of the A represents both the handle on the steering wheel and the person driving, making the logo a synonym of mobility for everyone. We have also changed and updated the font to make everything cleaner and more readable in every format. The Autonomy institutional colors have stayed the same to preserver the brand’s DNA”.